Indonesia, negara berpenduduk muslim terbesar dunia. Diakses tanggal 31 Maret 2019īadan Pusat Statistik. Jumlah Penduduk Indonesia 2019 mencapai 267 juta jiwa. Kementerian perencanaan pembangunan nasional (Bappenas). the results showed that product quality and innovation had a significant effect on customer satisfaction Analysis of research data using SEM PLS (Partial Square Structural Equation Modeling) with SmartPLS 3.0 software. The sampling technique using non-probability sampling techniques and questionnaires were distributed to Rabbani customer in Bandung as many as 150 respondents.

The study was conducted using quantitative methods. Customer satisfaction is measured by three dimensions, namely overall quality, customization and reliability. According to Garvin (1987) there are eight dimensions to test product quality variables, namely performance, features, reliability, conformance, durability, serviceability, aesthetic and perceived quality. This study aims to determine how the quality and innovation of Rabbani products to customer satisfaction in the city of Bandung.

And the results of distributing pre-research questionnaires obtained 70.45% or 31 people were disappointed with the quality of their muslim fashion, this resulted in customer not satisfied with the Rabbani. According to Google trends Rabbani trends also experienced a decline in customer interest in the purchasing Muslim fashion. To that end, an important role that must be performed by a company is to prioritize product quality and product innovation as a basis for attracting customer so that customer can feel satisfaction from the quality of the products produced. This causes intense business competition in the world of Muslim fashion. Bandung is the center of Muslim fashion in West Java even at the national level.

Data penduduk indonesia 2019